Catering Company Brand System
Client
Mindy's Catering DC
Services
Branding Identity
Industry
Food & Hospitality
Year
2025
Brief / Challenges
Mindy's Catering is an established catering company with a logo they loved but couldn't use professionally - the file was low-resolution and their brand lacked consistency. Colors and typography varied across every touchpoint, making it difficult to build brand recognition. They needed their visual identity refined and systemized with clear guidelines for maintaining consistency as they grew, including print applications for team apparel.
deliverables
Professional vector logo files in multiple formats, a defined color palette and typography system • A 1-tone logo variation optimized for print applications • A comprehensive brand style guide with clear usage rules for maintaining consistency across all touchpoints
Impact
The brand system gave Mindy's Catering the tools and confidence to maintain consistency across all materials, from menus to team apparel.
Testimonial
"Robbie has been such a great resource for my small business. He was willing to take logos and artwork we already owned and build on them to refresh rather than starting from scratch. It was so helpful that he really listened to our needs. And when he suggested a step further with a new brand guide and working to have standard colors and fonts, we listened and were so happy with the results. He is responsive and very talented."
— Erin W., Owner, Mindy's Catering
