Client
WeTransfer (Concept)
Services
Web Design
UI/UX Design
Industry
Technology
Brief / Challenges
My approach
The approach focused on balancing brand expression with product clarity through a direction defined as Expressive Professionalism, prioritizing the core action of file transfer, introducing cultural signals with restraint, and reframing upgrades as a shift in professional capability. Key decisions across color, typography, layout, and product messaging were used to support this balance.
Deliverables
The project included a homepage redesign that preserves the no-scroll experience, a refined upload interface, a visual system encompassing color and typography, and a restructured product messaging hierarchy.
Impact
A more focused product experience that prioritizes clarity, strengthens positioning, and introduces cultural context without compromising usability.
