Client
FORMA (Concept)
Services
Branding Identity
Motion Design
UI/UX Design
Web Design
Industry
Health & Fitness
Brief / Challenges
My approach
Started by defining the brand’s visual identity, including the logo, typography, color palette, and design principles. Explored initial concepts with Figma Make before refining layouts, interactions, and visual details in Figma. Motion studies in Jitter helped establish a dynamic brand language centered around progress, movement, and growth.
Deliverables
Designed a complete brand identity, including the logo, typography, color palette, and visual principles. | Created a responsive landing page that translated the brand into a modern experience. | Designed a six-screen companion mobile app covering class discovery, booking, progress tracking, and member profile. | Produced motion studies, including a logo reveal and animated landing page prototype in Jitter, documented as part of the project series on Dribbble.
Impact
FORMA demonstrates how a unified brand can evolve into a complete digital ecosystem. The project showcases an end-to-end design process—from identity and strategy to web, product, and motion—while exploring AI-assisted ideation alongside thoughtful design refinement.
